Unforgettable Brand Experiences. Anywhere.

Experiential marketing is a strategy that creates immersive, real-world experiences designed to engage your target audience on a deeper, emotional level. Unlike traditional advertising, it encourages participation and direct interaction with your brand—whether that’s through live events, pop-up installations, product sampling, or brand activations in public spaces.

Benefits of experiential marketing include:

• Increased brand recall through sensory engagement

• Emotional connection and storytelling opportunities

• Shareability via social media and user-generated content

• Real-time feedback and audience insight

• Higher conversion rates from physical interactions

This approach is particularly effective in a cluttered digital environment where authentic, face-to-face engagement sets brands apart.

Atlas delivers a wide spectrum of experiential marketing event activations designed to fit any audience, vertical, or campaign objective. We specialize in fully custom events—ranging from grassroots field marketing efforts to massive international trade shows.

Event types we support include:

• Lifestyle & community events (fun runs, outdoor fitness, local festivals)

• Pop-ups, product launches, and brand takeovers

• Trade shows, expos, and business conferences

• Concerts, festivals, and cultural events

• Multi-city mobile tours and influencer meetups

• Street team activations and product sampling campaigns

Each activation is custom-tailored based on your brand’s tone, audience, location, and goals. Whether you’re launching a new product, driving brand awareness, or creating buzz on social, we build the right experience to deliver results.

Yes—Atlas is a full-service experiential marketing partner, offering end-to-end execution. We can own the entire project or integrate with your existing marketing team or creative agency. Our flexible structure ensures you get the right level of support.

Our full-service capabilities include:

• Campaign strategy and creative development

• Permitting, insurance, and vendor coordination

• Staffing and training for brand ambassadors

• Fabrication, set design, and production

• Logistics, warehousing, and transport

• On-site execution, management, and compliance

• Post-event recap, analytics, and ROI reporting

Whether you’re starting from scratch or need help with just one piece, we’re equipped to deliver at any level.

Measuring ROI in experiential marketing is critical—and we build performance tracking into every activation we deliver. Metrics vary based on your goals (awareness, engagement, conversion, etc.), and we tailor success tracking to your campaign KPIs.

We typically track:

• Foot traffic and engagement time

• Product trials, samples, or demos completed

• Lead capture and CRM integrations

• Social media mentions and hashtag reach

• QR code or landing page scans

• Influencer amplification and earned media

• Customer surveys and feedback forms

Each campaign includes a post-event report that ties results to your goals, including photos, data visualizations, and actionable insights for future planning.

Pricing for experiential marketing events is entirely custom and built to align with your budget, goals, and market realities. We understand that startups, challenger brands, and enterprise organizations all operate with different needs—and we scale accordingly.

Our pricing model is designed to be:

• Flexible – We adapt based on event size, location, duration, and staffing

• Goal-aligned – Pricing matches the complexity and expected outcomes of your campaign

• Transparent – We provide detailed breakdowns so you know exactly what you’re investing in

• Scalable – From pilot activations to national rollouts, we meet you where you are

We’ll provide you with a clear quote after a discovery call that outlines scope, locations, timelines, and deliverables.

Yes—we specialize in multi-market and global activations, supported by an experienced network of logistics teams, vendors, and brand ambassadors across the U.S. and abroad.

For regional and global rollouts, we provide:

• Centralized strategy with localized execution

• On-the-ground staffing and language support

• Scalable production solutions across markets

• Real-time project management and coordination

• Local permitting and venue compliance

• Brand consistency and quality control across all markets

Whether you’re planning a 10-city U.S. tour, a North American conference series, or an international product launch, we ensure seamless execution and brand cohesion.

Atlas Impact Activations are industry-agnostic. We tailor experiences to suit a wide range of audiences, whether you’re consumer-facing or B2B. The strategy is always audience-first, and we adjust tone, format, and channel accordingly.

Industries we frequently support include:

• Tech, SaaS & enterprise software

• Consumer packaged goods (CPG)

• Automotive and EV

• Food & beverage (alcohol and non-alcohol)

• Healthcare, wellness, and pharma

• Retail and fashion

• Financial services and real estate

• Political, nonprofit, civic, and public sector fundraising

Yes—experiential works for B2B. Trade shows, conferences, and exclusive VIP activations are powerful tools for lead generation and high-value relationship building.

Yes. We provide professionally trained, brand-aligned teams that know how to engage audiences and represent your company with energy, clarity, and consistency.

Staffing options include:

• Brand ambassadors

• Street team members

• Product specialists and demo reps

• VIP hosts and emcees

• Logistics coordinators and setup crew

• Bilingual or multicultural staff as needed

All talent is vetted, trained to your brand standards, and managed by our on-site leads.

Planning timelines vary based on the complexity and location of your event, but here are general recommendations:

Ideal lead times:

• Small/local activations: 3–6 weeks

• Mid-size events or multi-day experiences: 6–8 weeks

• Trade shows, festivals, or multi-city campaigns: 3–6 months

We also offer rapid turnaround services for activations with tight timelines, but recommend building in lead time for permitting, staffing, fabrication, and strategy alignment.

We blend the creativity of a boutique agency with the logistical muscle of a national production company—plus the strategic mindset of a growth-focused consultancy. Our difference lies in how we think, build, and deliver.

What sets us apart:

• ROI-first planning, not just visual flair

• End-to-end, in-house capabilities

• Experience across industries and formats

• Scalable to startups and global brands

• Deep attention to brand alignment

• Agile and responsive team structure

You’re not just booking a vendor—you’re partnering with a strategic team built to elevate your brand.

Yes—we’re highly agile and capable of delivering high-impact activations on tight timelines. While advanced planning is always ideal for logistics, creative, and permitting, we’ve successfully executed campaigns in under two weeks.

When we can move fast:

• Pre-approved or repeat market locations

• Smaller footprint pop-ups or sampling campaigns

• Indoor or private venue activations

• Events that leverage our in-house staffing or assets

We’ll always be transparent about what’s possible based on your timing, goals, and location.

Atlas specializes in activations of all sizes, from intimate local brand moments to massive multi-market campaigns. We scale staffing, logistics, and creative production to meet your needs without compromising quality or consistency.

We support:

• Small (under 100 attendees): private dinners, influencer drops, micro-events

• Mid-size (100–1,000): local pop-ups, community activations, trade booths

• Large-scale (1,000+): festivals, conferences, stadium events, global rollouts

Whether you’re testing a new market or launching a flagship campaign, we meet you at your scale.

We don’t just “do events”—we engineer activations to deliver measurable ROI. While many agencies focus on visuals alone, we connect strategy, creative, and performance to business impact.

Why brands choose us:

• End-to-end execution—no gaps, no handoffs

• Cross-industry experience means faster insight

• Global reach with localized precision

• Transparent reporting and post-campaign insights

• A flexible, founder-led team focused on outcomes

You’re not hiring a vendor. You’re gaining a partner who thinks beyond the event.

Yes—we design and fabricate fully customized environments that bring your brand to life. These builds are ideal for pop-ups, trade shows, mobile activations, and brand takeovers.

Custom elements we create include:

• Branded walls and photo moments

• Product demo stations or tasting bars

• AR/VR engagement zones

• Modular booth displays

• Mobile tour vehicles or shipping container builds

Every piece is designed for transport, assembly, and impact.

Absolutely. We frequently operate as a white-label partner for creative agencies, consultancies, or brands seeking execution support. We can stay behind the scenes or operate as a co-branded partner depending on your client relationship.

White-label benefits:

• Seamless integration into your pitch or process

• NDAs and privacy policies respected

• Scalable backend support

• Ideal for agencies without in-house activation teams

Think of us as your silent engine.

Yes—we manage the red tape so you can focus on the experience. Our team handles local regulations, permitting, vendor coordination, and event insurance across markets.

We cover:

• City or municipal permits

• Fire and safety clearances

• Insurance certificates (COIs)

• Vendor and venue compliance

• Health or food safety where required

We’re well-versed in both public and private venue requirements.

Yes. Inclusion and cultural relevance are foundational to how we activate. We localize language, staffing, design, and experiences to reflect the markets you’re targeting.

Capabilities include:

• Multilingual staffing and materials

• Region-specific creative and messaging

• Cultural advisory and content reviews

• Accessibility-first planning

Authenticity is non-negotiable—we don’t do one-size-fits-all.

We deliver custom post-event reports that show what worked, what moved, and what’s next. These recaps are designed for both marketing teams and stakeholders who need performance clarity.

Reports include:

• Photos and video highlights

• Audience engagement stats

• Lead capture & digital conversion metrics

• Staff feedback and field notes

• Recommendations for future optimization

You’ll walk away with real data—not just a photo gallery.

Yes—trade shows, expos, and indoor brand activations are one of our specialties. Whether it’s a full custom booth, branded lounge, or meeting suite, we manage it end-to-end.

We handle:

• Union labor and convention center compliance

• Booth fabrication and transport

• AV, lighting, and technology integrations

• Event staffing and lead capture

• Pre/post-show promotion strategy

Let’s turn your booth into a full-blown experience

Yes—we’re highly collaborative and flexible. We often work alongside internal departments, in-house creatives, or other vendors to ensure your activation integrates seamlessly.

Ways we can work together:

• Provide execution muscle for your vision

• Co-develop creative and event strategy

• Act as production lead or support team

• Plug into ongoing retainer or campaign cycle

We play well with others—and get things done.

Yes. We’ve partnered with public agencies, health orgs, and nonprofits on awareness campaigns, civic outreach, and fundraising events. We know how to build experiences with mission and message in mind.

We can support:

• Community health events

• PSA and awareness activations

• Civic education pop-ups

• University or foundation initiatives

• Grant-based engagement campaigns

Impact-driven events deserve great execution too.

Yes—if sustainability is important to your brand, we’ll build your event to reflect that. From materials to transport to waste strategy, we incorporate eco-friendly best practices.

Sustainability options include:

• Recyclable or reusable set materials

• Carbon offset planning and sourcing

• Localized staffing and logistics

• Low-waste and digital-first activations

Green can still be bold, beautiful, and effective.

Definitely. We specialize in blending physical and digital touchpoints to enhance the experience and drive measurable action.

Digital add-ons include:

• QR codes for promo or lead capture

• Interactive screens or kiosks

• Augmented reality and gamified engagement

• NFC, beacons, or digital rewards

• SMS opt-ins and mobile campaigns

We bring offline and online together to maximize your ROI.

It’s simple—just reach out and schedule a discovery call. We’ll ask about your audience, event goals, timelines, and budget. From there, we’ll build a custom proposal that aligns with your KPIs.

Next steps:

• Schedule a 30-min strategy call

• Receive a tailored scope and estimate

• Approve, launch, and watch the buzz build

Let’s make something unforgettable.